AVALONIS

ZOFFANY INTRODUCES AVALONIS FROM ROYAL COLLEGE OF ART GRADUATE RUTH BLANKE.

“Water is central to the mural’s theme”, says Ruth Blanke, creator of Avalonis the wide-width wallpaper that features in Zoffany’s upcoming launch. “It represents the flow of eternal life, navigating and negotiating, limited only by the challenges we face.”

Chosen from London’s renowned Royal College of Art to feature in Zoffany’s SS22 collection, Ruth is an illustrator at heart, with a passion for print making. Inspired by written and illustrative history, her design is free from a page-to-page narrative, instead encapsulating original scenes that blend archival experiences with real life.

Describing the social commentary that feeds through her design, Ruth continues, “Avalonis is a mythical landscape of small interlinking islands, threaded together like inviable chapters. They characterise the connection between humans and animals, charting our symbiotic, existentialist existence, reflecting opposing sides of the eco-system. Herons and dogs represent the nurturing connectivity of human kindness versus the darker side of temptation, that’s fuelled by greed and a perpetual quest for omnipresent beauty.”  

Peter Gomez from the Zoffany studio comments, “Amongst the talent at the Royal College, Ruth’s pure illustrative nature appealed to me – not only her craftsmanship as a printer in but her artistry as a storyteller. A truly collaborative process, we’ve worked closely to develop Ruth’s design, combining our knowledge and experience with her unique skill set.

“From the outset, long table printing was selected to best represent the final aesthetic Ruth wanted to achieve. An obvious choice, it brought Avalonis to life with overlapping printing screens and translucent inks creating the wallpaper’s variety of shades from just two colours.”

Designed and printed in England, this work of art elevates all styles of interior with its intense pigments and distinctive, uncompromising design.